The principle
We don't sell data. We don't share personal answers. We don't use your information for marketing without your explicit consent.
Who operates Proa Nova
Proa Nova is operated by Jorge Hernán Valencia, an individual based in Colombia. You can write to support@proanova.com or find me on LinkedIn.
What we collect
Your questionnaire answers (only those used to calculate your result) and, if you buy a paid product, your email address and your order ID, which Lemon Squeezy gives us so we can send you access.
Your payment details (name, billing address and card) are processed and retained by Lemon Squeezy, our payment provider (now operated by Link, LLC, a Stripe company), under its own obligations as Merchant of Record: it is the one selling you the product, charging you, issuing the receipt and handling the tax on the purchase. Proa Nova doesn't see or store your card details. You can read its privacy policy.
If you leave your email to receive the Full Map, we ask for two separate consents. The first is required for the service: we use your email to send you your result, resend it if needed, and give you support related to your purchase. The second is optional, for marketing: if you check the box, we send you information about new products; if you don't, you won't receive any campaign.
If you submit the feedback form about your result, you agree that we review it to improve the product's accuracy; the notice appears next to the submit button. The email you leave there is optional and we use it only to send you a copy.
Usage analytics data: which pages are visited and where in the questionnaire people drop off. It is processed by PostHog, our analytics tool, without storing cookies or identifiers in your browser; it does process technical data about the visit, such as an approximate location derived from your IP address. It is not used for advertising or to identify you.
What we don't collect
Sensitive data such as religion, sexual orientation or political affiliation. Real-time location. Browsing history outside Proa Nova. Detailed health information. Proa Nova is designed for adults: we don't intentionally seek or collect data from minors.
How long we keep your data
Questionnaire answers and the email you leave to receive your result are kept for 180 days from submission; after that they're automatically deleted from our database. Behavioral analytics data (which pages you visit, where in the questionnaire you drop off) is kept for up to 12 months, per our analytics tool's current plan. If you request deletion before these periods end, we apply it immediately.
Where your data is processed
Proa Nova operates from Colombia. The providers we use to run the product (database, analytics, payments, email delivery) may process your information outside your country of residence, including outside the European Union (for example, our analytics tool operates in the United States). If you reside in the EU, we apply the corresponding safeguards for that transfer.
Compliance
Proa Nova respects the GDPR (Europe) and Colombia's Law 1581 of 2012 and its implementing rules. If you live in California, you can exercise the privacy rights your state's law gives you by writing to support@proanova.com. Any change to this policy is announced explicitly.
Last updated: November 3, 2026.
Your rights and contact
You can request access, correction or deletion of your data at any time by writing to support@proanova.com. We answer consultations (for example, finding out what data we hold about you) within 10 business days at most; claims (correcting or deleting data) within 15 business days at most, and in any case within the period set by the law of your country (in the European Union, one month). If you're not satisfied with our response, you have the right to lodge a complaint with the data protection authority in your country (in Colombia, with the Superintendencia de Industria y Comercio, SIC), once you've exhausted the consultation or claim process directly with us.